![]() “Malcolm also owns a PPF installation company, called SmartShield, and we had become acquainted through a network of PPF installers. “I knew the CEO, Malcolm Hilcove,” Cluff says. The solution for Transguard came in partnering with SmartWrap, a wraps specialist shop based in Phoenix. “And with a limited number of dealerships in our area, we needed more than a replacement account-we needed an additional revenue stream.” “We realized suddenly how true it is that you really shouldn’t have too many of your eggs in one basket,” says Cluff. Transguard’s owner, Scott Cluff, quickly saw that the firm had lost a sizeable chunk of its annual revenue. When Transguard’s largest wholesale client, a local auto dealership, went in-house with its own paint-protection system. is a shop based in Boise, Idaho, that for years sold and installed only paint protection film and window tint services. For these shops there are solutions that will allow access to the wraps market without having to make the up-front investment. Producing wraps is a specialty, and requires specific expertise in messaging, designing, and printing effective advertising for vehicles. Small and large print shops, and automotive restylers are increasingly fielding requests for wrap jobs from loyal clients-but they don’t want to spend (or borrow) the money needed to hire a graphic designer and/or buy the expensive computer and printing gear necessary to produce vehicle wraps.Įven shops already in the graphics business are often hesitant to offer wraps because they know that producing consistently successful wraps is not as simple as simply having a graphic designer and a wide-format printer. Some individuals are already great at installing, or have skills that would allow them to quickly learn. ![]() With vehicle wraps exploding in popularity, shops and individuals of all sorts are wondering if they can or should offer vehicle wraps. ![]()
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